TFK Fundraising Tip: Hold an Auction

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“When I started fundraising for Team for Kids I knew I wanted to do something on top of canvassing for donations. One of my running friends had organized an online auction to raise money for charity and it was a huge success. So, I began reaching out to companies (both online and in person) that I had personal connections with to ask if they would donate a product or gift certificate. I also asked for donations on my social media (Facebook, Instagram and Twitter) accounts.  I gave myself ample time to collect donations and ended up with 21 items. I grouped the items into local, Canadian and US items so that I could open it up to anyone in North America. I posted the auction and let it run for a month. I scheduled tweets, and FB posts, to promote the auction at least once a day. In each post, I made sure I linked at least one person, or company, that had donated. Often, this would lead to retweets and shares. I also shared weekly updates on my blog. I was blown away by all the support I received. Some of my most successful items were running shoes, photography packages and gym memberships. I also received donations from people who were outbid but still wanted to support my fundraiser.  It was a lot of work but it definitely paid off. Through the online auction I was able to raise over $1,100 dollars for Team For Kids.

If interested, here’s a link to my blog where I posted/hosted the online auction. It’s my own blog so I didn’t have to pay an extra fee.

http://www.kaellaontherun.com/2015/04/team-for-kids-nyc-marathon-charity.html

If interested TFK runners don’t have blogs, I  suggest they create an auction group on Facebook and then post the auction items as photos in an album. People can write their bids as “comments” on each photo. It’s also an easy way of keeping track of the top bidder. Winners can then be tagged and messaged on Facebook.

Winners then donate the “winning bid amount” to my Team For Kids page. They have a week to do that. Once it is done, they receive their item.”

TFK runner Kaella Carr


For additional fundraising tips, visit our Fundraising Resource Page – https://runwithtfk.org/Page/FundraisingResources

TFK Fundraising Tip: Social Media

Sample Ask
Step 1 – Event: Hi, My name is (your name) and I’m running the (your event) for the New York Road Runners charity Team For Kids.

Step 2 – Cause: Team for Kids runners like myself fundraise to support more than 215,000 kids across the country through free NYRR youth running programs, events, and resources.

Step 3 – Ask: Would you be so kind and make a donation to my campaign to support our youth?

Bring donations to life by quantifying your donor’s gifts
$5,000 – Supports a public school’s Young Runners team for a whole year
$1,000 – Produces a developmental track meet for 300 kids
$500 – Provides 50 kids with transportation to a weekend road race
$250 – Gifts 25 kids a cross country race experience
$50 – Purchases a pair of new running sneakers for a kid
$26.20 – Gives one of our Mighty Milers an entire year of running

See examples of social media posts below from Team for Kids runners. In these examples you can see the personal fundraising URL included in the profile for donors to easily access the fundraising page to make a donation.

TFK runner Benny Jones ran 30k on the 30th of last month and asked for $30 donations. His result was tremendous. He raised $1,510 for this three hour effort and soared past his fundraising goal!

TFK runner Christie promoted her bake sale via Twitter and thanked her donors publicly with virtual cupcakes:

TFK runner Kwasi asked friends and family to help him spread the word about his campaign.

TFK runner Mariana brought her donations to life by quantifying the amount in her ask:

TFK runner Ella incorporated photos from NYRR Youth Programs to bring the impact of the donation to life. These photos, stories, and quotes be found via the “Youth Program” category on our blog and you can use free photo collage applications to make an image like the one featured below.

Thanking your donors publicly on social media is a great way to attract new donors to your campaign. Especially tagging them on Facebook as your post will populate in more News Feeds. See examples below from TFK runners Molly and Craig.

craig instagram


For additional tips, visit our Fundraising Resource Page – https://runwithtfk.org/Page/FundraisingResources

NYRR Youth Program Teacher Stories

New York Road Runners’ youth programs better children’s health, self-confidence, self-discipline, perseverance, and capabilities around goal-setting, all of which improve behavior and academic performance. Thank you NYRR Team for Kids runners for raising critical funds to support these programs!

Together, NYRR and teachers got over 215,000 kids moving this year, in New York City and nationwide. Here are some of their stories.

NYRR Youth Programs 2015-2016 Highlights

We’re excited to announce a record-breaking school year for youth runners in New York City and across the nation! New York Road Runners Team for Kids runners we are incredibly grateful for all your fundraising efforts in support of NYRR youth programs. Thank you for the endless inspiration and for raising critical funds to serve our youth! Read the full Press Release here: http://bit.ly/2913goq

Team for Kids runners fundraise to provide free NYRR youth running programs, events and resources to over 215,000 youth across the nation. NYRR youth programs empower youth of all athletic abilities to get moving in addition to teaching teamwork, perseverance, and more! The NYRR breadth of services includes school and team-based programs like Mighty Milers and Young Runners, widely-attended NYRR road races and Youth Jamborees, and educational resources like Running Start, NYRR’s award-winning video series for coaching young runners. See below for highlights from the 2015-2016 school year made possible thanks to our Team for Kids runners!

Disparities in Physical Education in NYC

In May 2015, New York City Comptroller Scott Stringer released Dropping the Ball: Disparities in Physical Education in New York City School that reported:

  • 26% percent of children in grades K-8 are obese or severely obese
  • 32% of NYC’s schools do not have full-time certified PE teachers
  • 28% of NYC’s schools do not have dedicated space for PE

NYRR is addressing these disparities and providing free running programming to 37% of New York City schools.

NYRR Youth Program Impact 2015-2016 Highlights

  • Served more than 215,000 students locally and nationally through free NYRR youth running programs, events, and resources, including more than 120,000 in New York City’s five boroughs.
  • Established running programs in 1000+ schools and community centers nationwide.
  • Mighty Milers in the U.S.A. ran over 5.8 million miles.
  • Mighty Milers in the U.S.A. earned 121,292 “marathon of miles” medals.
  • More than 7,400 public school students participated in NYRR’s Developmental Track & Field Series, a partnership with the New York City Department of Education.
  • 165 sites and more than 7,400 kids participated in the NYRR Developmental Track & Field Series presented by Tata Consultancy Services, a partnership with the New York City Department of Education.
  • At 2 NYRR Youth Jamborees presented by Tata Consultancy Services, more than 2,400 runners in pre-K through high school participated in a variety of track and field events.
  • Nearly 6,500 runners participated in the 9 events comprising the NYRR Youth Running Series.
  • More than 3,000 kids participated in 3 Mighty Milers Fun Runs, including more than 650 kids from 27 sites who were a part of the Million Kid Run on Global Running Day at Icahn Stadium on Randall’s Island.
  • NYRR Mighty Milers and Young Runners received more than 3,800 free pairs of running shoes as part of The NYRR Sneaker Closet
  • NYRR awarded $44,225 worth of books to 378 Mighty Milers sites who ran more than 789,000  miles towards new books as part of NYRR’s Miles for Books initiative.

For current Team for Kids runners, when asking for support, quantify the impact of Team for Kids with the 2015-2016 Youth Program Infographics linked here!

To view additional highlights, social media impact images, and site stories and photos, visit the “Youth Program” category on our blog and visit our Facebook Albums for Global Running Day, Mighty Milers Fun Run,  and Young Runners Championships!

The Team for Kids Impact!

We’re excited to announce a record-breaking school year for youth runners in New York City and across the nation! New York Road Runners Team for Kids runners we are incredibly grateful for all your fundraising efforts in support of NYRR youth programs. Thank you for the endless inspiration and for raising critical funds to serve our youth!

Read the full Press Release here: http://bit.ly/2913goq

Spring NYRR Youth Jamboree Presented by TCS

Thank you New York Road Runners (NYRR) Team for Kids runners for raising critical funds to support over 200,000 students across the nation with free NYRR youth running programs, events and resources! Thousands of these students were in action last weekend! Icahn Stadium, on Randall’s Island, was packed with more than 2,000 students ages 4-18 who came out to participate in a variety of track and field events, including relays, shot put, and long jump. The stadium was buzzing with excitement all day long! View photos within our Facebook album and the full recap linked here!

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